Epson unveils $999 SureColor F370 sublimation printer and a primer for cotton

Epson America introduced the SureColor F370, a compact dye-sublimation printer for makers, small businesses, schools and customization shops, at PRINTING United Expo 2026 in Las Vegas. It prints up to 13 x 19 inches and pairs a 150-sheet auto-switching 8.5-inch cassette with a 15-sheet tray for the larger size.

Epson also launched a Sublimation Primer for Cotton, a liquid that lets sublimation work on white and light-colored cotton garments. The company positions it as a way to take the process beyond its traditional polyester base.

The F370 lists at $999 and the primer at $149.95, with both due in November 2026 through authorized Epson partners and the Epson eStore. The printer supports wireless, USB, Wi-Fi Direct and mobile printing and carries a one-year limited warranty.