Intelisent launches analytics studio to make postal data usable for mail teams

Intelisent, a division of Marketbridge, has introduced Atlas Business Insights Studio, an analytics workspace built for direct mail programs. The tool combines delivery scans, postage records, Informed Delivery data, address quality and mail quality information in a single view.

Users get pre-built analysis sections organized for sales, operations and postal affairs staff, plus a guided builder for custom views, shareable dashboards and configurable alerts. Mail service providers can white-label the product, and brands can track programs handled by several providers at once.

Intelisent says Pitney Bowes Presort Services and ICS Corporation are early users. The company did not release pricing, availability dates or performance figures.